Archive for the ‘Logo Stories’ Category

Thursday January 19, 2012 22:16

Kodak logo evolution

Sad news today that 131-year-old Kodak has filed for bankruptcy.
As good a time as any to take a quick look at the Kodak logo evolution.

Image via Kodak website
Early 1900′s
Kodak is the first company to integrate its name and look into a symbol.
1930′s
Focus moved to the Kodak name and the red and yellow “trade dress” color.
1960′s
The [...]

Thursday January 19, 2012 22:16

2012 Olympic non-events

Speaking of Olympics…
“Throughout the course of the 2012 Olympic fortnight, an alternative programme of events will be taking place in offices and homes across London.
“While these events enjoy no official status, they represent some of the most popular participation sports in the UK.
“This blog is an attempt to recognise and honour these under-appreciated [...]

Thursday January 19, 2012 03:16

Unofficial 2012 Olympic pictograms

“Throughout the course of the 2012 Olympic fortnight, an alternative programme of events will be taking place in offices and homes across London.
“While these events enjoy no official status, they represent some of the most popular participation sports in the UK.
“This blog is an attempt to recognise and honour these under-appreciated events through [...]

Wednesday January 18, 2012 08:08

Rio 2016 Paralympic Games logo

In 2016, the Olympic and Paralympic Games will take place for the first time in South America, in the city of Rio de Janeiro. The emblem was launched a while back, but I just watched the “brand video” for the Paralympic Games that gives a glimpse of the work involved.

Official video about the creative process [...]

There has been a longstanding debate on whether graphic designers should follow design trends or pursue their own design aesthetics. Some people profess that creating a trendy design will make a sudden impact on the market since it is in vogue. These trend enthusiasts are of the view that a particular [...]

Thursday January 12, 2012 18:37

Waterstones reveals new (old) logo

Signage mockup showing the apostrophe-free wordmark
In May 2010, the UK’s largest high street bookseller Waterstones launched a new brand identity. The design work was created by London-based venturethree.

venturethree’s 2010 design

The following was added to the Waterstones press office yesterday (11th January):

Waterstones, the UK’s largest high street bookseller, has today revealed a new logo for the [...]

Nowadays, business cards are considered old-fashioned for business promotion. However, the fact is, no matter how old school business cards maybe, they still prove to be a highly effective promotional tool. Some graphic designers stutter at first meeting with clients and expect them to break the ice. This is where business [...]

Tuesday January 10, 2012 09:33

Combined logos

Via Ray Vellest.
Reminiscent of johnson banks’ logo mash-ups.
Published on Logo Design Love

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Wednesday January 4, 2012 19:57

British Rail’s double-arrow

Launch poster for the British Rail corporate identity as seen in 1965
“In 1964 the Design Research Unit—Britain’s first multi-disciplinary design agency founded in 1943 by Misha Black, Milner Gray and Herbert Read—was commissioned to breathe new life into the nation’s neglected railway industry, the corporate image of which had remained largely unchanged after its nationalisation [...]