“I think there’s room for everyone to benefit from, and show support for, the games without having to stump up a load of sponsorship. Normally in a situation like this I would have a bit of a moan in the paper’s comments section, but this time I’m seeing it as a chance to do something creative instead.”

I’m all for less moaning, more doing.

Read and see more on Roy’s Pymlico page. Via davidthedesigner.

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Via @asburyandasbury.

More on London 2012:
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2012 Olympic non-events
Royal Mail 2012 stamps

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Logo designers and brand managers have always laid paramount importance of imparting the power of their product through symbols. History has it that whether they are Mayans, Egyptian Pharaohs or Greek mythology, symbols and logos have always played a pivotal role in representing the force behind their message.

• Proposition behind the Brand Logo

In the contemporary world, the effort put in by the logo designers has become more challenging and inspirational. Since the international economic market has moved towards globalization to increase profits, the consumers can actually now sense the idea behind the logo itself. When it comes to comprehending a particular logo, the onlooker doesn’t have the time to go through the details of a sophisticated logo. Here comes the role of a brand manager who aspires to represent the product through a logo so that the particular brand can dominate globe. The strength of the logo should not only impart the brand’s positioning in the market but should have a unique value proposition that can clearly demarcate the essence of its people, product and process.

• Brand Upholds the values of an Organizations

It has always been the end-objective for every brand manager to increase the market share of their products by amplifying the significance of their brand’s equity through the logo. Both the brand managers and logo designers have to dig deep into the mindset of the consumer behavior, either through various methods of research or ‘me-too’ concept, to carve the spirit of the logo into the psyche of the consumers. Make them believe that they are not buying just a product but a brand that can only stand out through a powerful and simple logo. Obviously, the brand managers have to excel in maintaining the quality and reasonableness of the brand. They cannot afford to compromise on any of propositions, which is exuded through a logo. A logo which is a hard-hitter is also an easy-to-go, which is why brand managers have to uphold the mission statement, values, goals and objectives of not just the product but of the organization itself.

• Brand Logo and Globalization

Whenever the customer buys any product or service, it always eyes for the brand logo as it differentiates yet represents the consumer behavior and brings out various demographic attitude. However, more importantly, besides the consumer being addicted to the brand logos, they are becoming even more cautious from where the product is manufactured, especially after the upheaval of globalization. For example, if a consumer walks into a clothing store to buy a shirt, the person would actually look at the product’s manufacturing origin after the brand logo.

In the end, it is not just about the brand logo after globalization but it is also the name of the country from where the product is being produced. For example, one would prefer to buy an Apple’s product “Made in USA” as opposed to “Made in China”.

Here’s the story behind the “face with the halo” logo quoted from a comment thread on the Fast Tractor innocent blog.

The story goes like this — the name ‘innocent’ came from us (actually via Rich (founder) going through the thesauruses in Huddersfield town library). We had a fair few dodgy names before settling on innocent.

The logo was designed by Gravy at Deepend. Gravy doodled on a piece of paper in front of us in response to our brief ‘we just need a face with a halo above it’, and we looked at his first sketches and said ‘that’s it’.

We agreed that Deepend would provide us the first 18 months of design services in return for them getting 2% equity, but Deepend went bust so the equity reverted back to us.

Story from the keyboard of Dan Germain, head of creative at innocent.

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One of the most infamous types of graphic arts is street and road graffiti. It is known for decades and have enhanced over the passage of time. In earlier times it was employed by the Romans as a symbol of expression and opinions against their kings. In the modern world, street graffiti is a common technique of showing governmental and humorous reviews on the surfaces of both community and personal property. But on the other hand, it is also considered as a shrewd and infamous form of art as it harasses community and personal belongings.

As visual artists, graffiti is always a creativity spot as it helps in studying novel and modern ways of showing thoughts using art. This way of artwork has rapidly crept into the area of graphic designing as well. In this post, you will witness 22 of the most surreal graffiti art done on streets from all over the world. Each and every one of these graphics is odd but interesting. You can learn a lot from these graffiti artworks.

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Designed by TBWA/India for MKV Household Products.

It’s so fitting I can’t help but think it was designed before the product existed.

That’s a compliment.

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innocent logo, designed in 1999 by Deepend

After Faith’s “impressions” on logos, it was fun to see her retention of some she is not familiar with (embedded below).

You can catch Adam on Twitter here.

Logo Design Love updates on Twitter.

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We live in an infinite constellation of different products; infinite variations, infinite differences, infinite options.

But what’s the real value of the difference in a globalised world economy?

Multinational companies hide exploitation, politics of territory, and people, behind the objective of optimisation of resources, covering up everything with a skilled show of recognisable and distinguishing brand personality.

We know them, we recognise them, we chose them consciously and with an exact reason why.

I wonder if it could be just an illusion.

Six transparent tables impress, with laser on plexi, six logos; companies, arch enemies in their business, mix themselves in production politics, becoming one only brand that is recognizable like the two original ones.

Free from their seeming appearance of uniqueness, companies are reduced to showing their naked reality: I invite you to look at the form and ask yourself if the difference among producers is real, considering the daily absence of social responsibility.

—

Indifferenti, by Tommaso Guerra.

Somewhat similar: Combined logos & logo mashups.

Published on Logo Design Love

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Designed by Linda Van Deursen of Mevis & Van Deursen.

Here’s a short video talking (in Dutch) about the new logo.

“At the moment the museum is closed for the final phase of construction and completion of the building renovation and expansion project.”

The museum reopens on September 23rd.

Photo via Wikipedia

Via @AisleOne.

Published on Logo Design Love

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Remember the movie Hollow Man, where Kevin Bacon acquired the power to be invisible? Imagine how cool would it be in real life? Although there hasn’t been any ‘Invisibility Cloak’ developed similar to the one in Harry Potter, there is one artist that makes it almost possible to vanish. Liu Bolin is a Chinese artist with a Master’s Degree in Fine Arts. His famous work "The Invisible Man" features camouflage artwork that makes human beings disappear into the backdrop.

Liu Bolin’s works have been featured in various Art Museums. In his ‘Invisible Man’ project, the artist adroitly paints himself and blends into the surroundings in order to appear almost invisible. Although some people think that these photos have been manipulated using a graphic software, but they are NOT photoshopped. It is simply a brilliant display of camouflage artwork that creates an illusion of invisibility.

In this post, I have amassed 25 of Liu’s best works of ‘Invisible Man’ that will leave you spellbound.

Invisible Man 1

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