Thursday April 19, 2012 11:14
The story behind the English National Opera logo
The following tale about how the English National Opera logo came to be is excerpted from Graphic Journey, Mike Dempsey’s blog on graphics and living.
Our work for London Chamber Orchestra (LCO) had caught the attention of English National Opera. I went to see them knowing that they had already seen five other consultancies. I got on so well with ENO’s director of corporate affairs, Keith Cooper, that he sellected us to create their new identity before I’d left the meeting. For me, this was to become another of those projects of a lifetime.
The story of the creation of the logo is worth a few lines. I used to live in Islington and travelled to work on the 38 bus. This is well before mobile phones. So it was a great place to think. And over the ensuing years I would clock up a lot of thinking on that bus. So there I was trundling down the Kingsland Road thinking about the essence of English National Opera. I started scribbling singers, arms out stretched, opened mouthed. I looked down at my drawing, zeroed in on the face and had one of those rare ‘eureka’ moments. The face turned into an E and an N for the eyes and a large O for the mouth. Later that day in the studio it became this…
That’s how things happen sometimes, quickly and effortlessly. And the art of looking beyond what is before you is crucial to capture the unexpected. I presented the above sole option to the client. I was so sure it was right, and it was. We went on to overhaul everything. For many years working for ENO was a real joy and I gained, and still have, a soft spot for opera…
Read more about this stage in Mike Dempsey’s career on Graphic Journey.