Thursday April 19, 2012 11:14

One World Trade Center

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The new logo for One World Trade Center, by London-based Wordsearch.

“According to Wordsearch director William Murray, the consultancy pitched to developers Cushman & Wakefield in December 2009 with a film and strategic presentation, before further pitches to The Durst Organization and The Port Authority.”

Quoted from Design Week.

One World Trade Center
Under construction, photo courtesy of Huffington Post

One World Trade Center
Construction inside the 91st floor

“The logo uses a customized version of Hoefler & Frere-Jones’s Gotham font. The logo’s “ONE,” when used on postcards and stationery, will be set in Pantone 301 flat blue, which the marketers are calling ‘One World Trade Center Blue.’”

Quoted from Capital New York.

I can only guess at the size of the committee involved for such a landmark building, and the struggles it might’ve taken to reach consensus on anything.

On a slight tangent, of my favourite logos is based on the events of that day in 2001, the 9/11 Memorial logo by Landor New York.