Freedom from The Chase

Designer Jens Wickelgren of The Chase takes credit for the gold winner at last years Fresh Awards. The execution shown on the Freedom website is slightly different.

The lack of space between the logotype on the site and the off-cut “bird” makes it seem less like “Freedom” and more like a mistake. I also can’t imagine that Wickelgren wanted the “Travel Group” text treated like an afterthought.

A great logotype idea, sadly not done justice online. Reminds me of the Guild of Food Writers logo by 300million.

Tip from Blair Thomson of Believe In.

Published on Logo Design Love

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