Thursday July 29, 2010 12:42

Ligne Roset logo evolution

Ligne Roset Yang

High-end French furniture manufacturer/distributor Ligne Roset celebrates its 150th anniversary in 2010.

The family business is currently under the leadership of the fourth generation of Rosets, brothers Pierre and Michel, recently joined by their sons Antoine and Olivier. Today Ligne Roset does business in 71 countries.

Ligne Roset family

Here’s the evolution of the company logo through the decades.

Ligne Roset logo

“Our first logo, before the days of modern branding and marketing. Circa 1930, as we began to establish our upholstery collection pre-WWII.”

Ligne Roset logo

“Moving towards the mid-century, our logo evolved to reflect our product; ‘sieges’ as in seats.”

Ligne Roset logo

“Our logo in the ’60s.”

Ligne Roset logo

“Moving into the ’70s, clearly; ‘the best moment of the day!’ was our tag for a period of time.”

Ligne Roset logo

“Later in the ’70s we expanded back to the full Ligne Roset name, adding in the smaller LR mark. As you’ll notice, moving into the ’70s as most other businesses, our logo and branding became more of a focal point, seeing more revisions.”

Ligne Roset logo

“Moving past the ’80s, we used this particular logo from 1990 up until very recently in 2007.”

Ligne Roset logo

“And our most contemporary logo, which we’ve stuck with through the ’90s and ’10s.”

Ligne Roset

Ligne Roset logo

Looking at the variations, and how they stack-up against today’s logotype, I’m glad the boxed-surround of 1990 onward was ditched. It was restricting, and didn’t benefit the design. It’s good that brand equity has been kept with the use of the same type-style for the past 40 years, and if there was to be a switch from the current iteration, I’d like to see experiments with the original script from back in the 30s. It shows a personal touch that says “high-end” more than the current logotype, and the handwritten style would also suit the family-run nature of the business.

Tip from Molly Washam of Attention.

Published on Logo Design Love

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Wednesday July 28, 2010 17:17

Available book translations

Chinese lead type molds

Logo Design Love: A Guide to Creating Iconic Brand Identities isn’t just available in English. It’s also published in the following languages:

Translations scheduled for 2011: Chinese Traditional, Czech, Korean, and Portuguese.

ePub format for iPad

My publisher is currently in negotiations with Apple to have all titles stocked in the iBookstore. In the meantime/alternatively, you can purchase Logo Design Love in Kindle format, then read it on the iPad using the free Kindle app.

Chinese lead type mold credit.

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Enduring client trouble is every logo designer’s dilemma. While finding more clients is a nuisance itself but dealing with clients that won’t pay for your logo design is even more bothersome. It can be really frustrating for logo designers when they work their entire energy over a certain project and in the [...]

 

Problems problems everywhere and not a solution to sparethis is the precise dilemma that graphic designers face nowadays. With rapid advancement and technological development in the field of graphic design, it is getting extremely hard for designers to cope up with situations. Tackling daily routine problems is one thing, but encountering situations that are out of the ordinary is troublesome.
But there is simply no point in just discussing the problems when you don’t provide any solutions, is there? So today, we look at some of the most prime and recurrent problems that graphic designers face and their possible solutions. While old habits die hard, it is never too late to learn and make amends.

 

1. Meeting Deadlines – Race against time:

Now this is one issue that you cannot learn to resolve through tutorials. Meeting deadlines is every graphic designer’s nightmare. It’s never easy for designers to listen to the bitter things clients say when their work is not completed on time. Many a times, designers’ personal work comes in way of the project deadline. It literally becomes a race against time. Consequentially, the project has to be completed in haste which ultimately makes waste.

 
 

Solution:

A practical solution is to give your clients a realistic date of completion. Setting outrageous deadlines are never easy to accomplish. However, if you are caught up with a deadline, the best way to work it out is to draw out a time frame and prioritize your remaining tasks. Once you write down all the residual tasks, it will be easier for you to accomplish them.

 
 

2. Handling Extreme Pressure – Battle of Nerves:

Although this is something that every person experiences, but for graphic designers, this dilemma is manifold. Handling extreme pressure includes working with high-end, complex software and tackling difficult clients all at the same time. Although a certain amount of stress (eustress) is required to gain maximum efficiency, but extreme stress (distress) leads to lowering of productivity which ultimately affects your performance.

 
 

Solution:

No matter how serious your work is you need to take time off. Graphic designers must learn to take time out to relax and beat the heat. Another solution for handling extreme pressure is to tackle things one at a time. Taking too many tasks together can simply ruin the whole project. Hence it’s better to focus on one thing at a time.

 

3. Family life – Keeping a balance:

Although it is an entirely personal issue, balancing your work and private life is extremely essential in any profession. This is the major reason why graphic designers have difficulties deciding whether to work part time or full time. This is because your family life comes in way of your professional life. One of the major reasons that graphic designers fall short of deadlines is their inability to balance personal and work life.

 
 

Solution:

The answer for this problem is moderation. Working in moderation is what can help strike a balance between both professional and private life. Dedicate your weekdays to your work and weekends to your family and friends circle. Forget all your work problems on weekends and give time to your personal life.

 

4. Client Troubles – A Recurring problem:

This is one recurring problem that can never cease to exist for designers. While clients are the greatest source of earnings for designers, they are a great source of headaches too. Starting from the issue of designer payments and remunerations to the quandary of dealing with annoying and bossy clients, client trouble is a never ending problem.

 
 

Solution:

The first and foremost thing that graphic designers need to do is to have a proper agreement with the clients on all issues beforehand. A mutual contract would be favorable in building an understanding between you and the client. Talk on money matters beforehand, and explain your terms and conditions and method of working to them.

 

5. Priority Syndrome – Too many things to do:

Disorganized work always leads to failure. When you have got too many things stuck in the “pending list”, you are bound to fall behind your work schedule. Sometimes, graphic designers get caught up in what I would like to call the “priority syndrome”, i.e. not being able to prioritize their work.

 
 

Solution:

The best solution for this dilemma is to make a checklist of all your work and prioritize them according to their significance. Give corresponding weights to your priorities and finish off the work according to the precedence. If you believe that one work can be postponed and the other cannot, finish off the latter first.

 
Have you ever faced any of the above problems? What other troubles do you encounter as graphic designers and do you think my suggestions to fight these problems will be helpful?
 
 

Tuesday July 27, 2010 01:48

Freedom from The Chase

Freedom Travel Group logo

Designer Jens Wickelgren of The Chase takes credit for the gold winner at last years Fresh Awards. The execution shown on the Freedom website is slightly different.

Freedom Travel Group logo

The lack of space between the logotype on the site and the off-cut “bird” makes it seem less like “Freedom” and more like a mistake. I also can’t imagine that Wickelgren wanted the “Travel Group” text treated like an afterthought.

A great logotype idea, sadly not done justice online. Reminds me of the Guild of Food Writers logo by 300million.

Tip from Blair Thomson of Believe In.

Published on Logo Design Love

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Friday July 23, 2010 00:48

Braun logo evolution

The original Braun wordmark was designed by Will Münch in 1934.

original Braun logo

This reversed option (below) came about in 1939.

original Braun logo

“Wolfgang Schmittel joined the Braun design department as a freelancer in August of 1952. Upon his arrival, he revised the Braun logo and also gave it a reduced, constructively comprehensible form.”
— SIGHT UNSEEN

revised Braun logo

As we see it today.

Braun logo

Braun packaging

View more evolution posts in the imaginatively-named evolution category.

Via Sight Unseen.

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With the passage of time, the logo design industry has evolved into a highly developed and organized field. Although brand identities were created way before the technological age, the new technology age tools and expertise have made designing logos extremely easier and better in quality. Although it is not easy to discover [...]

 

Being selective is a quality that every human being possesses…but ever heard of being selective in a photograph? Yes folks, this is a concept that I am sure every graphic designer will want to master. Selective color photography is an innovative technique in graphic design used to turn an image into black and white while leaving certain objects in their original color.

The trick used in this is to select the areas you want to preserve the colors, inverse the selection and use the ‘desaturate tool’ to turn the image into a black and color photo. The idea being this is to capture via photography the prominent objects in a photo.

Here are 30 stunning examples of selective color photography. Experience the magic with these mesmerizing images.

 

Red Rose

Red Rose
 

London Nr.1 – Telephone-Box

London Nr.1 - Telephone-Box
 

Apple Girl

Apple Girl
 

Pink Flowers

Pink Flowers
 

Converse

Converse
 

New generation

New generation
 

Blue Star

Blue Star
 

Skittles, Scream

Skittles, Scream
 

Colors

Colors
 

Happy Crayons

Happy Crayons
 

Sweet cherry

Sweet cherry
 

Selective Frog

Selective Frog
 

Tiger Lily

Tiger Lily
 

Jacobs Field

The View Through Kevin's Sunglasses
 

Play Mats

Play Mats
 

On The Spot

On The Spot
 

Ferrari Red

Ferrari Red
 

Teotihuacan Pyramids

Teotihuacan Pyramids
 

Easter

Easter
 

Strawberry Selective Color

Strawberry Selective Color
 

Colorful hats

Colorful hats
 

Rainbow umbrella

Rainbow umbrella
 

Bubbles

Bubbles
 

Colored Reflection

Colored Reflection
 

Peacock

Peacock
 

Surrounded by Roses

Surrounded by Roses
 

Blue Bells

Blue Bells
 

Colors of life

Colors of life
 

Preparing For The Storm

Preparing For The Storm
 

Life is a merry-go-round…

Life is a merry-go-round...
 
Which color displayed the best selection of colors?
 
 

Thursday July 22, 2010 05:46

Logo Design Gallery by Logo Blog

A warm welcome to all my devoted readers…today I come with good news for all graphic and logo designers. It gives me great pleasure to announce the launch of Logo Blog’s very own “Logo Design Gallery”. The sole aim of this effort is provide aspiring graphic designers the perfect platform to [...]

The all-famous Apple logo design is in no need for introductions and praises. Designed by Rob Janoff, the Apple logo design has witnessed a series of alterations. A few days back, site carrying unreal news related to Apple, published a joke piece about apple redesigning its logo. The irony was that [...]